Chris Boothe
Subscribe
Sign in
Home
Projects
Contact Me
About
Latest
Top
The Last Blind Spot: Why Convertmax Is Going Native
Apps carry the majority of mobile commerce, and they're becoming the surface AI agents act through. A measurement stack that stops at the browser misses…
Oct 1
•
Chris Boothe
September 2026
Why Modern RevOps Needs a Revenue Intelligence Layer
Attribution and journey reporting support RevOps decisions. They do not replace strategy, forecasting, or process ownership.
Sep 30
•
Chris Boothe
The LinkedIn Attribution Gap: Why Outreach and Marketing Need a Shared Revenue Story
LinkedIn creates demand through content, paid media, and one-to-one outreach. A first-party attribution model is how B2B teams see its actual…
Sep 23
•
Chris Boothe
An AI Agent With a Credit Card Is Not the Story. An Agent With a Mandate Is.
Visa, Mastercard and Google are building the rails for software that can buy. The harder job is proving what the human actually approved.
Sep 16
•
Chris Boothe
Give Commerce Agents Permission, Not the Keys
The best AI agent is not the one that can do everything. It is the one that can do one consequential thing clearly, safely, and for the right person.
Sep 9
•
Chris Boothe
MCP Is Important. WebMCP Is Where It Gets Real for the Web.
Agents need more than a browser and a mouse. They need dependable ways to understand and use the systems behind a business.
Sep 2
•
Chris Boothe
August 2026
The Catalog Is Now a Decision Engine
The retailer that gives an AI agent reliable product truth will have an advantage over the retailer with the flashier demo.
Aug 22
•
Chris Boothe
Why We Built Max AI at Convertmax
I’ve spent years watching revenue teams stare at dashboards.
Aug 12
•
Chris Boothe
Why CRM Data is the Only Real Way to Measure Revenue
As a founder, there is a moment when you realize that your marketing metrics and your financial reality are completely disconnected.
Aug 2
•
Chris Boothe
July 2026
Why We Are Building Convertmax: Measurement for the Agentic Era
After years of building software for growing businesses, we saw the same problem repeatedly.
Jul 28
•
Chris Boothe
1
The Latency Tax: Why Real-Time Systems Are the New Conversion Layer in Agentic Commerce
When an AI agent makes a purchasing decision, stale data is not a back-office inconvenience.
Jul 21
•
Chris Boothe
1
The Death of the Dashboard: Why Revenue Is a Network, Not a Funnel
If you have spent any time in B2B growth over the last decade, you have probably stared at a dashboard that lied to you.
Jul 6
•
Chris Boothe
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
